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COMPETITIVE INTELLIGENCE
Definition, research, and analysis of key business intelligence needs
Industry profiles and market overviews
Comprehensive reports that focus on a competitor, a technology or new market
In-house training: maximizing search strategy effectiveness, competitive intelligence at trade shows, and creating a competitive intelligence unit
MARKET RESEARCH
Custom newsletters on the business environment and trends
Ad-hoc searches of primary (human/direct) and secondary (publications/indirect) sources, using a range of specialized tools, including professional databases and information aggregators not available on the open (free) web.
STRATEGIC MARKETING AND ANALYST RELATIONS
Benchmarking, proof of concept and top-level corporate communications
Targeting the right analysts and analyst houses in the company's sphere
In-house training: Understanding how analysts work, best practices in analyst relations and how to avoid the most common mistakes
Building and maintaining an analyst relations program that leverages your company's resources and works towards measurable objectives
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